Link Development Partners with Liferay to Deliver Exceptional Digital Experiences in the Region

Intelligent customizations and integrations to transform the entire customer journey

Link Development, the global technology solutions provider and an A15 company, unveiled today its partnership with Liferay, the global market leader in Digital Experience platforms (DXP); a partnership that offers regional public and private sector organizations the opportunity to create unified, personalized and modern digital experiences for their customers and citizens with an outstanding return on investment (ROI).

Liferay and Link Development partnership is set to transform the way organizations approach customer relationship by putting innovative and integrated digital capabilities in the hands of organizations across a wide-range of industries.

Moussalam Dalati, General Manager, Middle East, Liferay said: “We are excited to partner with Link Development to support our customers in delivering digital experience solutions built on Liferay. As a leading technology integrator in the Middle East, Link Development is renowned for its strength in delivering Digital Experience platforms. Link Development’s value proposition is of a great fit to Liferay’s and we will rely on them to accompany our tremendous growth in the ME region.”

Ahmed Abdel Hameed, General Manager, Digital Services, Link Development, said:” We are happy to partner with Liferay, the innovator of world-leading Digital Experience Platforms. Uniting our expertise and regional reach with Liferay robust and flexible platform, we are fluffing a rising regional demand for providing customers with superb personalized experiences, unified engagement practices and ease-of-use. Readily built to befit existing processes and technologies at the customer side, and working seamlessly on cloud and on prem, Liferay DXP positions us to provide an unrivalled formula of cost-efficiency, security and ease of integration.”

Liferay has been recently named a leader in the 2020 Gartner Magic Quadrant for “Digital Experience Platforms” and received the highest scores among evaluated vendors for both B2B and B2E use cases in the 2020 Critical Capabilities for Digital Experience Platforms.

By virtue of the partnership, Link Development will provide strategic consultancy services to build cohesive, self-service customer journeys on web, mobile and connected devices. And through carefully crafted digital roadmaps, the digital player will provide Liferay DXP deployment, customizations, integrations, interoperability and extensibility services, in addition to business optimization services.

The alliance brings in modern, captivating customer-centric experiences, insightful customer dashboards, intelligent conversational bots, accurate audience targeting and segmentation, careful identify management, rigorous data protection, outstanding content management and more.

Kicking-off their regional footprint, in March 2020, the two companies held their first “Digital Experiences for Banks: Importance, Implementation and Feasibility" roundtable in Egypt.