Published : Monday, Jan 27, 2025
GTM Specialist - Egypt
Department: Commercial
Type: Full Time
Qualifications
Experience: At least 5+ years in technical sales and business development, preferably in a technology-focused role.
• Education: Bachelor's degree in Business Informatics, Computer Science, or a related field.
• Passion: A natural enthusiasm for digital transformation and emerging technologies.
• Self-Learning: Eagerness to continuously learn about the latest trends and technological advancements to stay ahead of customers and market needs.
• Technical Knowledge: Familiarity with technology partner ecosystems, workloads, and product updates. Knowledge of advanced technologies like AI, Data Analytics, Sustainability Management, Apps Modernization, and App Development.
• Communication: Exceptional presentation and interpersonal skills to influence stakeholders and partners.
• Strategic Thinking: Ability to craft GTM strategies that align with market needs and drive business growth.
• Collaboration: Proven ability to work with cross-functional teams, including sales, presales, marketing, and technical delivery.
• Proactivity: A self-starter attitude with the ability to initiate and lead new business opportunities and strategies
Responsibilities
1. Technology Partner Relationship Management:• Establish and maintain strong relationships with key stakeholders within technology partner organizations.
• Conduct regular sync meetings with partner teams to explore lead generation opportunities, track pipeline progress, and brainstorm GTM strategies.
• Educate partners on our products and accelerators that drive cloud and license consumption, aligning their value propositions with our offerings.
2. Lead Generation and Nurturing:
• Collaborate with partners to identify and generate new business opportunities.
• Nurture leads through presentations, product demonstrations, and Proof of Concepts (PoCs), ensuring their qualification for handover to the accounts team.
• Maintain visibility over opportunities post-handover, providing follow-up support to ensure deal closure.
• Develop an awareness of technology partner presales incentive and funds programs and leverage them effectively to maximize ROI during the business development phase.
3. Market Awareness and Positioning:
• Stay updated on partner workloads, product features, and new releases.
• Conduct market research to understand competitor offerings in Data Analytics, AI, Sustainability Management, Apps Modernization, and App Development.
• Devise creative strategies to position our offerings uniquely and address market gaps.
4. GTM Strategy and Campaign Execution:
• Plan and execute GTM activities such as seminars, webinars, roundtables, and campaigns to generate demand and acquire new customers.
• Collaborate with internal teams (sales, presales, technical delivery) at different stages of the lead lifecycle.
• Leverage ongoing relationships, previously delivered projects, and existing solutions to identify opportunities for upselling advanced technologies and services.
• Develop and implement strategies to position our offerings uniquely, highlighting our proven track record and existing integrations to enhance credibility and value.
5. Business Development:
• Demonstrate the value of our solutions through compelling presentations and demos tailored to partner and customer needs.
• Align GTM strategies with emerging technologies to ensure relevance and innovation in our offerings.
6. Revenue and Target Achievement:
• Achieve assigned revenue and rebates targets by effectively managing relationships, driving business opportunities, and leveraging available resources.
• Ensure alignment with technology partner programs to optimize incentive utilization and maximize business outcomes